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Snoop Dogg Acquires Death Row Records Just Days Before Super Bowl Halftime Showcase

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Snoop Dogg Acquires Death Row Records Just Days Before Super Bowl Halftime Showcase

Reunited with the label that launched his career, Snoop Dogg is back in the game.

Death Row Records has been purchased by the hip-hop entrepreneur from MNRK Music Group, a company backed by Blackstone private equity funds. Details of the agreement were not made public.

Death Row Records, founded in 1992 by Dr. Dre, Suge Knight, the D.O.C., and Dick Griffey, was one of the music industry’s most prominent companies for much of that decade, releasing ground-breaking albums by artists like Dre, Snoop Dogg, and Tupac Shakur. Co-founder Knight is still in prison for his involvement in lawsuits and criminal conduct that have engulfed the company.

Death Row Records, the label that helped begin Snoop Dogg’s career, has been purchased by the rapper. Dr. Dre and he are set to perform at the Super Bowl Halftime Show in front of an expected audience of up to 100 million people, so this was a timely move.

Private equity firm Blackstone owns MNRK Music Group, which sold Death Row to Snoop for an unknown fee. Variety reports that, despite the fact that he does not own the music rights, a deal may be in the works.

As Snoop Dogg put it, “I’m happy and appreciative of this opportunity to acquire the famous and culturally significant Death Row Records brand, which has enormous untapped potential value.” As a founding member and member of the label, it’s an honour to have ownership of the company. For me, this is a very special time. In particular, I’d want to thank the teams at Blackstone, MNRK, and especially David Kestnbaum, who collaborated with me for several months to make this thrilling homecoming possible. Creating the next chapter of Death Row Records is something I’m looking forward to.”

It has been revealed that Snoop Dogg (real name Calvin Broadus) approached the label’s former owner eOne Music, but was turned down. Later, he voiced his disappointment that he was not able to bid on the business before Blackstone made its acquisition deal with eOne.

He told GQ in December that he’d like to run Death Row Records as its CEO and rerelease the label’s music, as well as produce documentaries about the artist’s life.

In addition to the employment, he now gets the opportunity to exhibit the brand with former labelmate Dre in front of the year’s largest television audience.

Doggy Style, the 1993 debut of Snoop Dogg, was Death Row’s second release, following Dr. Dre with The Chronic in 1992. Both were huge successes and have sold more than 5.1 million and over 7 million units in the United States, respectively, since their release.