Ryan’s World (previously Ryan ToysReview) is a children’s YouTube channel with Ryan Kaji, his mother (Loann Kaji), father (Shion Kaji), and twin sisters for children ages 2–6. (Emma and Kate).
Every day, a new video is published on the channel. Huge Eggs Surprise Toys Challenge, one of the channel’s videos, with over 2.0 billion views as of November 2020, making it one of YouTube’s top 60 most-watched videos.
The channel has approximately 28 million subscribers and over 45 billion views as of November 2020. In the United States, the channel is one of the top ten most subscribed YouTube channels.
The channel has been defined as “a mix of personal vlog and ‘unboxing’ video, a blend of innocent childish antics and unrelenting, often overpowering commercialization,” according to The Verge.
Kaji was the seventh highest-paid YouTuber in 2016 and 2017, earning $11 million, and the highest-paid YouTuber in 2018 and 2019, earning $22 million and $26 million respectively from his videos and product line, according to Forbes.
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“Ryan’s mother was found guilty of shoplifting. She had taken apparel from a JC Penney department store for less than $100 without paying for it. As a result of the offense, she was sentenced to 40 hours of community service.”
Their son’s toy review videos have received over 30 billion views, making him YouTube’s highest-earning entrepreneur and most powerful influencer.
His family’s ‘Ryan’s World‘ empire, which includes toothpaste, mandarin oranges, television shows, and video games, earned $22 million in 2018, according to Forbes financial magazine.
However, according to a DailyMail.com investigation, Loan nearly lost her life when she was caught stealing before ‘Ryan’s World’ made her millions.
Kieu-Loan Thi Nguyen, the daughter of Vietnamese immigrants, was born in April 1984 and grew up in Houston, Texas, where her friends were known as Loan.
On June 28, 2002, the then 18-year-old University of Houston student was caught shoplifting at a JC Penney department store near her family’s house in Houston’s Almeda Mall.
The loan had attempted to take six items of apparel worth $93 from security personnel. They kept her imprisoned until Houston cops arrived to arrest and charge her.
The Harris County Criminal Court in Houston might have sentenced her to 60 days in prison for a class B misdemeanor, but when they met her again a week later on July 5, they were more merciful.
They fined her $150 and sentenced her to six months of probation. She was sentenced to 40 hours of community service and random urine tests.
She was also handed an offender identification card, which she was required to carry at all times, and she had to participate in a shoplifting prevention program.
Loan, on the other hand, had different ideas. She declined to report to a community supervisor, complete community service, or pay supervision fees.
The loan was arrested on May 4, 2003, in the city of Pearland, a Houston suburb, for violating his probation.
The loan was sentenced to 60 days in the Harris County Jail on June 6th in Harris County Criminal Court. She was sentenced to 30 days in jail.
A loan intended to become a teacher once he was released from prison and enrolled at Texas Tech University in Lubbock, Texas.
In September 2009, she met Shion Guan, who was over four years her junior and was studying civil engineering after arriving in Texas from Japan, through mutual friends.
Shion was well-liked by his Texas Tech classmates, and he spent his leisure time with them playing computer games and the card game ‘Magic: The Gathering.’
Ryan’s World has sparked a lot of debate throughout the years. Many people have accused the channel and by extension Kaji’s parents, of profiteering from the young kid. Because YouTube lacks the standard film production regulations that limit a young child’s working hours, Kaji may theoretically be pushed to work more hours than he should.
While Kaji’s mother has stated that she ensures that her son is in command of his own schedule, it is unknown to what extent her son is coerced by the operation’s business constraints, and whether he would be able to quit if he wanted to.
In another case, in 2019, the Truth in Advertising Foundation and the Federal Trade Commission filed a complaint stating that Ryan’s World was not correctly reporting its sponsored films.
According to the former watchdog group, roughly 90% of the channel’s videos include at least one sponsored product advertisement geared toward viewers who are too young to understand the difference between a review and a commercial. Furthermore, many of the videos advocate unhealthy eating, as has been pointed out.
As a result, the Federal Trade Commission sued YouTube and Google for $170 million, forcing YouTube to change its policies to comply with the Children’s Online Privacy Protection Act.