Deepinder Goyal and Pankaj Chaddah created the Indian restaurant aggregator and meal delivery service Zomato (/Zomato/) in 2008. Zomato offers information about restaurants, menus, and user ratings. It also offers choices for food delivery from partner restaurants in a few cities. In more than 10,000 cities and 24 countries as of 2019, the service is accessible.
What Sets Zomato Apart from Its Rivals?
Zomato was established in 2010 and has since grown to service more than 10,000 cities across 24 countries. Zomato primarily targets young people between the ages of 18 and 35 who are tech-savvy, have access to smartphones and feel at ease using the mobile app.
Due to its effective use of digital marketing, Zomato has experienced enormous success and become a “household phenomenon.” Search engine optimization, social media marketing, paid advertising, television adverts, email branding, and blogs are just a few of Zomato’s marketing techniques that keep its audience interested.
The Zomato App’s Unique Features
• Reserving a table: Users can choose a restaurant from more than 1.4 million options on Zomato and do so with ease.
• Get to know your friends: The app allows users to follow their friends and see what they’re eating and enjoying.
• Gain knowledge about restaurants: The app enables eateries to provide information about their menu, images, prices, phone numbers, reviews, etc.
• Pick your order: Zomato allows you to place an online order and then pick it up from the restaurant, saving you time while still allowing you to take advantage of deals and discounts.
What is the Zomato App’s Process?
The key players for Zomato are the restaurant owner, platform owners, and delivery specialists. To be included in Zomato’s mobile app, eateries must pay a fee. The restaurant owner will receive a notification each time a customer confirms and places an order. A delivery person who works close to the specific restaurant will also be contacted, as well as the platform owner.
The three parties work together to guarantee that the app runs smoothly for users. There is a separate app with various functionality for each stakeholder, including an admin app, user app, and delivery guy app.
Things to think about
• The comfort of the user should come first. The simplicity with which different pages can be navigated improves this.
• UI/UX designs that are slick and always include a call-out.
• A helpdesk that is open twenty-four hours a day is accessible to all stakeholders.
• Frequently updated information about the establishment to give customers accurate information.
• The mobile app’s aesthetic appeal as well as the resources used to display the menu, cuisine, atmosphere, etc.
• Ratings and reviews of the services offered by the restaurants.
• Customers may easily track the whereabouts of the delivery personnel.
• Users can quickly add or remove items from their shopping carts and use discount and promotion codes.
Zomato raised roughly $16.7 million from Info Edge India between 2010 and 2013, giving Info Edge India a 57.9% stake in Zomato.
It received an additional US$37 million in November 2013 from Sequoia Capital and Info Edge India.
Zomato completed a second round of funding in November 2014 totaling US$60 million at a US$660 million post-money valuation. Sequoia Capital joined the funding round that was jointly led by Info Edge India and Vy Capital.
While another round of funding for US$50 million was led by Info Edge India, Vy Capital, and Sequoia Capital in April 2015. Following that, Temasek, a Singapore government-owned investment firm, and Vy Capital led another US$60 million funding round in September.
In October 2018, Zomato raised $210 million from Ant Financial, an affiliate of Alibaba’s payment network, in exchange for a stake of more than 10% in the business. This round valued Zomato at about $2 billion. Additionally, Zomato had earlier in 2018 received $150 million from Ant Financial.
Zomato raised $62 million from Temasek in September 2020 after Ant Financial failed to deliver on previously committed funding.
Zomato received $52 million from the US-based investment firm Kora in October 2020 as part of a Series J round of funding.
Zomato raised US$250 million in February 2021 from five investors, including Tiger Global Management, at a US$5.4 billion valuation.